Finland regrets D&G’s rejection of fur, but the outlook for the industry is positive

The Finnish Fur Association (FIFUR) regrets the decision of Italian fashion houses to abandon the use of fur, which may be due to the strong “vegan society” lobby, but the prospects for this livestock sector are positive, said Olli-Pekka Nissinen of the association.
Earlier, Italian fashion house Dolce & Gabbana announced that it would abandon the use of natural fur, starting with new collections this year.
“Dolce & Gabbana’s decision is regrettable, but we must remember that leading fashion brands account for only a few percent of the fur market sales. At the same time, there are brands that are committed to certified fur and other natural materials,” Nissinen said.
He added that the fur industry is working hard to ensure sustainability and certification. In particular, Finnish fur producers have the WelFur animal welfare label, recognized by the European Commission, and products meet the global Furmark standard introduced last year, which covers the entire fur production chain all the way to the consumer.
“Against this background, it is very unfortunate that some brands are emphasizing artificial materials instead of real, responsibly produced ones. This may be due to strong lobbying from animal rights organizations, which present one-sided views, seeking to ban all agricultural and create a vegan society,” said the interlocutor of the agency.
Finland is one of Europe’s leading fur producers, although the industry has suffered from the coronavirus pandemic and the resulting drop in demand.
“The Finnish fur industry and FIFUR assess the prospects for the sector as positive. Prices and trade, particularly for mink as well as fox, have been on the upswing since the most unfavorable year because of the coronavirus, 2020. Although the fur sector has been hit by the pandemic, the fur trade remains brisk. The price of mink pelts has doubled, and the price of fox pelts has increased slightly,” Nissinen noted.
The interlocutor of the agency expressed the hope that with relaxation of coronavirus restrictions the fur market in the countries of the world, including Russia, which is an important destination for Finnish manufacturers, will show steady growth.
Also FIFUR is working on a development strategy for the period of 20-30 years to understand how the fur industry will look like in the future, the interlocutor stressed.