Finns to start collecting and recycling paper cups in the Benelux countries

Finnish paper and wood processing giants Huhtamaki and Stora Enso are launching a paper cup collection and recycling program in Europe, with the Benelux countries leading the way, the companies said in a joint press release.
“Huhtamaki and Stora Enso have joined forces to launch a new paper cup recycling initiative, The Cup Collective. The program, which is the first of its kind in Europe, aims to recycle and recycle used paper cups on an industrial scale. Initially, the program will be implemented in the Benelux countries,” the report says.
The first containers for collecting paper cups will appear in restaurants, cafes, office buildings and transport hubs in Brussels and Amsterdam. The goal of the Cup Collective program is to recycle half a billion paper cups in the first two years, and significantly increase recycling in Europe.
Initially, The Cup Collective is financed by Finnish companies, but a key success factor for The Cup Collective will be the ability of the program to become self-financing in the future, the report says.
The EU has set a target of 85% recycling of paper and cardboard packaging by 2030.
Huhtamaki is a Finnish company, a world leader in the design and manufacture of recycled fiber products.
Stora Enso is a Finnish company, a leading supplier of renewable products in the fields of packaging, biomaterials, wood construction and paper, and one of the largest private