Finns spent 3.5 hours a day watching TV in 2021

Residents of Finland spent 3.5 hours a day watching TV in 2021, the most popular program with an audience of half the country’s population was the hockey World Cup final, featuring the national team, according to research company Finnpanel.
“Last year, Finns watched domestic TV channels for 2 hours and 43 minutes a day. Overall, the total time spent watching TV and streaming video was just over 3.5 hours a day. Over the past five years, time spent watching TV has increased by 10%,” the report said.
The most popular program in 2021 was the hockey World Cup final between Finland and Canada, watched on average by 2,278,000 viewers on MTV3 and C More Sport 1. Finland’s population is 5.5 million.
Television news also remains popular in the country. The main evening newscasts on the channels YLE and MTV3 are watched daily by almost 2 million people.
The most popular channel in Finland was Yle TV1, which accounted for 27% of the time spent watching TV. It was followed by MTV3 with 18% and Yle TV2 with 13%.
The most popular streaming service is Netflix, which is subscribed to by 30% of Finnish households, according to the research company.